Online Information

Company Information
Founded: 2018
Employees: 2
HQ: Leeds, West Yorkshire


- Robert Hughes:
- Edward Marsden:

Press Contacts


Our Story

Pivotal Products (formerly Pivotal Drinks) is a Health Tech startup operating under the brand RE-NU-ME®, which is created from a combination of the first letters of our co-founders, Robert and Ed (RE) and a spin on the words New Me, is what we believe to be the future of health, fitness, cognition & beauty supplementation incorporating SMART IoT. 


This is where RE-NU-ME comes in, we help solve these problems by offering simple, convenient, affordable, effective and focused products that can be nutritionally tracked for a healthier you. Our products have been formulated to help eliminate, health, fitness & wellness conditions and symptoms related to poor hydration and nutritional intake. Our products are certified organic and vegan, made from sustainably sourced premium ingredients, making them also suitable for vegetarians, halal and kosher. Our products are Non GMO, with no added fillers, bulking agents, artificial colours or flavours, preservatives, Soya, Wheat, Gluten, Dairy, Whey, and No added salt. 

The idea came when co-founder, Robert Hughes, felt disjointed about the availability of affordable functionally effective hair care products available for consumers suffering with hair concerns and the misleading and conflicting information available online. Having successfully treated both men and women suffering with hair loss conditions with a range of therapies and products for years, he felt that he could produce more efficient, affordable products made from natural ingredients. With an investment from Ed Marsden who was a client of Robert's, they developed their MVP which was initially a range of NutriCosmetic drinks which they exhibited at the London 02. The response was amazing and from the positive feedback gained from the show they decided to launch the products initially as food supplements.

The business pivoted several times over the first 12 - 18 months while they were in R&D and Covid lockdown and eventually the brand RE-NU-ME was born. Launched in June 2021 (Covid Related) RE-NU-ME is a premium lifestyle brand that will roll out range of over 20 products in the health, fitness, natural energy, beauty, leading to a range of SMART IoT consumer devices to track nutritional goals, for health, fitness or wellness purposes. 

RE-NU-ME in the News

Press Folder

You can view access of our high quality images in our press folder

Our Team

Rob Hughes


RE-NU-ME was thought up and founded by co-founder Robert Hughes. Having worked as a hair loss specialist for many years after being a long term sufferer of male pattern baldness himself for many years, Robert has now turned his attention to the health, fitness & beauty world. The idea for RE-NU-ME came from a previous venture of Roberts, developing a range of personal care hair loss products for another company that eventually pivoted into what is now Pivotal Products. Robert currently lives in West Yorkshire with his wife and son.

Edward Marsden BA Hons Business Administration - Second Division - Upper Class Honors


Edward Marsden co-founder of Pivotal Products is an experienced investment portfolio manager with over 14 years experience in the finance industry. Ed acts as a (NED) Non-executive director steering the day to day financial decisions in the business.



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Made in UK


Here at RE-NU-ME®, every product is carefully manufactured in an FDA approved facility. We are wholeheartedly committed to making you look good, feel great no matter what the day throws at you. We want you to feel empowered and be rest assured that your goals are being targeted, so you can focus more time on creating unforgettable memories.

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